Creative Unions is an initiative of Central Saint Martins and the other colleges of University of the Arts London bringing together events, actions, and voices to demonstrate that creativity must operate across borders – geographical, social and disciplinary.
The inspiration behind the logo were the oval-shaped car stickers stating the vehicle’s country of origin. A universal device that works across many mediums, it conveys a sense of mobility as roads remain the arterial connections across national boundaries. Creative Unions is, in a way, a nation with no borders. Accordingly, a custom typeface called Utopia was comissioned specifically for this project. It takes inspiration from different registration plates around the world.