Punto Architectes is a practice based in Paris. The studio specializes in private residential projects and retail interiors for clients such as Chloé, Dior and Helmut Lang. Its portfolio is characterized by a deceptive simplicity and warm approach to minimalism.
The logo is a simple mark with a white circle as central motif – ‘punto’ means both ‘dot’ and ‘point’ in both Italian and Spanish – while a highly abstracted P can also be seen on closer inspection. Throughout stationery, website and other collateral, the logo is always positioned on the centre of the horizontal axis. On the website, a vertical axis down the centre of the screen separates the text and image area, creating a layout that is balanced and dynamic at the same time.