&SON is a consultancy founded by Simon Foxton and Nick Griffiths. Specialising in concept and creative direction for fashion brands such as Stone Island, Fred Perry and Adidas Originals. Their name is derived from the common formula that often follows a founders’ surname in traditional British businesses. The removal of the surname hints at their approach: recognising and challenging traditional conventions.
In response to their photo archive of old British shopfronts, a set of custom ampersands were designed by typographer Laurenz Brunner. Each a nod to a different period in design history. The character varies from item to item across their communication.