The Mayor’s Action for High Streets explores the value and potential of London’s high streets, along with the challenges they face. The report makes the case for careful, purposeful, place-based responses to these challenges. It further sets out the Mayor’s ambition for high streets to host a wider range of uses including some of the new homes and jobs needed.
In order to illustrate and assemble complex urban scenes, a comprehensive set of icons were created. These images formed the identity of the campaign, and were used throughout the Mayor’s Summer of High Streets communication and events.