Designed in the USSR: 1950-1989 Read Text
1/9

A survey of Soviet design from 1950 to 1989, published by Phaidon. The book features more than 350 items from the Moscow Design Museum’s collection, organized into three chapters – Citizen, State, and World.  The book is a tour of the functional, kitsch, politicized, and often avant-garde designs from this largely undocumented period. From fashion to posters, electronics, and space-race ephemera, each object reveals something of life in a planned economy.

The main layout is articulated around a red ruler that divides image and text area. This horizon line provides a solid structure that enables the display of a range of disparate objects. The relation between objects and caption suggests an exhibition display within a book. The titles use a combination of Steile Futura – a typeface reminiscent of the posters of the era – designed by Paul Renner and released in 1952. Inside, captions and quotes are set in Univers Condensed (plus its Cyrillic counterpart).

Year
2018
Client
Phaidon
Type
Print
Location
London