This publication was designed to accompany the exhibition I Am London. A show conceived by Historic England to celebrate the capital’s unique and complex identity. The premise of the show is that people are as much a part of the city’s DNA as its historic buildings. Londoners, both famous and anonymous, have been photographed at a historic building or place that’s special to them.
The repetion of the title on the cover of the publication represents the many voices contained within the book. The typeface used is Clarendon, a slab-serif typeface originally designed by Robert Besley in 1845 for the Thorowgood and Besley of London foundry. Upon dicovering that Basley became Sheriff of the City of London in 1863 and then Lord Mayor of London in 1869, the choice seemed even more appropiate.